Retail Interest
Retail Case: What are stock outs really costing you?
Using the latest retail audit technologies, it’s possible to get a complete picture of your stock situation from any location within hours – here are some surprising results from a recent nationwide Audit in Hong Kong. (Nationwide OOS (Out Of Stock) audit program in Infant Milk category in Hong Kong, covering 1,200 chain supermarkets and […] read more...
Real time retail information and a happier, more effective Merchandising Team…
Just like you, chances are your merchandisers have a lot on their plate. Customer relationship and order management, collecting retail data, monitoring in store execution of your strategy and fixing issues when and where they arise are just a few of them. None the less, they provide a critical link between your brand and actual […] read more...
Easter Eggsaminations
Easter is here again and although it’s not the most celebrated holiday in Hong Kong and around Asia, it’s certainly a rich time to be in the business of selling or gobbling down Easter eggs and other chocolate delights. The SmartRocket crew visited supermarkets in all 18 corners of Hong Kong to capture real-time information […] read more...
Understanding Retail Presence for Improved Sales Performance…
Whether a big brand or a new entrant, presence at the point of sale is critical – but how much space are you really laying claim to? What’s the right way to measure it and more importantly, can you improve it over time? On the measurement front, there are a range of options, from simple […] read more...
