by Grant Beuzeval

The Million Dollar SmartRocket Community

SmartRocket was launched in Hong Kong by Red Ocean Solutions in 2015 with the aim of helping our clients improve their in-store execution and of helping Hong Kongers take home some extra cash. Two years later, thanks to the community of literally thousands of SmartRocket crew, we are providing visibility and uncovering opportunities for global […] read more...

The Great Supermarket Cover Up: Naked vegetables choking in plastic

Growing public disapproval of one-time-use plastics and consumer willingness to shop elsewhere may force supermarkets, vendors and brands to reconsider the practice of packaging fresh fruit and produce in multiple layers of unnecessary plastics and wrapping. Red Ocean Solutions sent 161 members of its SmartRocket community, a trained mobile workforce assigned to retail auditing, into […] read more...

Retail Case: How are your Halloween promotions really doing?

Using the latest retail audit technologies, it’s possible to get a complete picture of your in store promotion from any location within hours – here are a few interesting results from a recent nationwide audit in Hong Kong. (Nationwide Halloween Snacks In Store Promotion Audit in Hong Kong, covering 272 chain supermarkets (Wellcome, ParknShop) + […] read more...

Interest is high in the 2016 Olympics

Half a world away and just a few short sleeps from fulfilling a dream, Hong Kong’s Olympic athletes are making final adjustments and preparations for the 31st Summer Olympiad in Rio, Brazil. What a great honour and achievement it is for these individuals to have made it this far already. We wish them well. Meanwhile, […] read more...

Pokémon versus Typhoon Nida

Hong Kongers may be Pokémon mad, but they are NOT CRAZY Pokémon Go may have taken the world by storm but mother nature struck back last night with a storm of her own as typhoon Nida took back the streets of Hong Kong. In a recent nationwide poll of Pokémon players conducted by Red Ocean […] read more...

Pokémon and the Mobile-Workforce Wars

You have simply got to take your hat off to Niantic, the creators of Pokémon Go. They’ve gone and created the world’s largest crowd-sourced mobile workforce overnight – and we’re damned envious. Returning from lunch today, we were unable to enter our building. The foyer was swamped with 150 Pokémon fanatics chasing the elusive Hitmonchan […] read more...

Easter Eggsaminations

Easter is here again and although it’s not the most celebrated holiday in Hong Kong and around Asia, it’s certainly a rich time to be in the business of selling or gobbling down Easter eggs and other chocolate delights. The SmartRocket crew visited supermarkets in all 18 corners of Hong Kong to capture real-time information […] read more...

A mission for all

SmartRocket provides clients with blazing point-of-sale intelligence while providing interesting work and income opportunities for thousands of citizens. New concepts such as “workforce on demand” and “talent on tap” paint a picture of a fluid marketplace read more...